Trinity Church Wall Street

One of the newest buildings in Lower Manhattan is the 27-story Trinity Church Tower designed by Pelli Clarke Pelli. Across the street from the historic Trinity Church, the building is branded as “Trinity Commons” and includes amenities for the local community, parishioners, offices for Trinity Church Wall Street and retail office space. The diverse building program required a wide range of branding, wayfinding and communication solutions, developed and integrated into the final design and construction phases. By mapping the various visitor journeys, touchpoints were designed for exterior signs and banners, digital media, interior signs and wayfinding system, and large format wall graphics.